PROFESSIONAL EXPERIENCE

    • Creates and implements yearly and quarterly internal and external strategic communication plans for the institution.

    • Targets press interview opportunities for L’Alliance president, cultural director, executive staff, and teachers.

    • Creates schedules managing all L’Alliance communications including social media, press outreach, newsletters, emails, and website.

    • Creates seasonal announcement timelines for all artistic programs and events.

    • Drafts copy for all communication channels including the website, social media, press materials, internal and external newsletters, talking points and speeches.

    • Works closely with programming, artists, and PR teams, to create individualized artistic programming press strategies.

    • Manages all crisis communications in coordination with the VP and President.

    • Manages and tracks all communications expenses staying within the allotted quarterly budgets.

    • Manages all social media platforms (IG, FB, Twitter/X, Threads, LinkedIn) making sure content is posted daily.

    • Creates and edits video content for social media platforms, as needed.

    • Employs relevant analytical tools to target and identify audiences, measure successes of social media, press and other essential elements of marketing campaigns.

    • Manages all press outreach including identifying targets, crafting pitches, and building and maintaining relationships with national, regional and international press.

    • Manages press previews, breakfasts, and red-carpet events.

    • Manages all press training for L’Alliance staff.

    • Serves as L’Alliance spokesperson along with other dedicated executive staff.

    • Manages the marketing and social media coordinator and marketing interns on day-to-day activities including promotional outreach and various social media responsibilities.

    • Hires and manages all external communications support staff including publicists, copywriters and photographers.

    • Manages three weekly marketing department meetings. Description text goes here

    • Works closely on L’Alliance New York presentations with artists such as JR, Julian Charrière, Isabella Rossellini, Isabelle Hupert, Jean Reno, Isabellle Adjani, Omar Ba, and Jérôme Bel amongst many others.

    • Developed and implemented press strategies for film, media and performance departments.

    • Drafted press releases and media alerts

    • Assembled and maintained exhibition, event and program press pages.

    • Coordinated and oversaw press days and events for all film exhibitions, series, and screenings, as well as assigned gallery exhibitions, performances, events, and programs.

    • Pitched strategic feature stories, interviews and reviews for all exhibitions and projects.

    • Worked closely with outside agencies, publicists and galleries as needed.

    • Officiated monthly and bi-monthly publicity meetings with chief curators and staff.

    • Implemented monthly press mailings for both the film, media and performance departments.

    • Managed budget and compiled all expenses in advance of department due dates.

    • Managed duties of communications department assistant and interns in conference with department publicists.

    • Cultivated additional press contacts within the disciplines of art, film, performance and literature.

    • Developed and implemented strategies to connect museum chiefs and curators with industry and cultural influencers.

    • Developed and implemented press plans to promote exhibition catalogs and publications in association with MoMA exhibitions and programs.

    • Traveled to national and international festivals to further promote museum disciplines and initiatives via press conferences, press days and events.

    • Assisted with artist and curator press training, including crafting of talking points and speeches, as well as crisis management preparation.

    • Worked with high profile artists including Barbara Kruger, Adam Pendleton, Hague Yang, and Nora Turato amongst many others.

    • Developed and implemented publicity strategies for BAMcinématek, BAMcinemaFest, BAMkids film series, senior cinema events, literary events and wordless music collaborations.

    • Drafted press releases, media alerts, BAM bill articles and blog posts.

    • Cultivated and maintained press contacts for promotion of all BAM series, programs, and events.

    • Implemented all aspects of producing red carpet events.

    • Supervised hiring and daily duties of the publicity and marketing assistant and department interns.

    • Managed and tracked all work-related expenses for department budget.

    • Conferred with department directors and publicists on coordination of all institutional press.

    • Worked as necessary with other organizations, publicists and distributors to maximize press coverage.

    • Worked closely with filmmakers, and New York and Los Angeles publicists to strategically coordinate regional publicity coverage for all releases.

    • Managed regional publicists on effective implementation of film marketing directives.

    • Booked and represented films at select regional and national film festivals.

    • Organized regional premieres, promotional events and press days.

    • Scheduled, coordinated and maintained various talent travel and public appearance schedules.

    • Compiled press quotes for advertising and promotional use.

    • Drafted, compiled and edited the Junior League monthly newsletter and bi-monthly email blasts sent to league members and community representatives.

    • Drafted and edited copy according to set AP standards.

    • Strict adherence to numerous monthly and weekly deadlines.

    • Implemented publicity and promotional campaigns for Fox Searchlight, Columbia Pictures, Magnolia Pictures, Samuel Goldwyn Films and Overture Films.

    • Supervised Allied publicists on all Magnolia Pictures account directives and priorities.

    • Implemented film talent press and public appearances.

    • Utilized and implemented social media for publicity and promotional campaigns.

    • Submitted weekly publicity and promotional reports to studio representatives.

    • Drafted radio promotional copy and supervised the composition of promotional print advertisements.

    • Implemented publicity and promotional campaigns in the southwest region of the United States for Focus Feature, Columbia Pictures, Paramount, Twentieth Century Fox and Weinstein.

    • Supervised account coordinator on research and brainstorms, database maintenance and distribution of publicity and promotional materials.

    • Implemented (pitched and scheduled) film talent press and public appearances (PA tours)

    • Submitted weekly publicity and promotional reports to studio heads.

    • Established print, radio and television promotional and publicity contacts.

    • Scheduled and filled promotional and word-of-mouth screenings.